Initially focusing on US series' such as Ugly Betty and Lost, the service will charge users £1.89 to watch their programme of choice. Other programmers, such as the BBC and Channel 4, offer download services but do not charge for them. The difference, however, is that the Apple service allows users to store the programme indefinitely for future viewing.
The service was launched in the US two years ago and has met with some, but not unlimited, success.
Future partnerships
Experts and commentators predict the likelihood of partnerships with established broadcasters, such as the BBC and Channel 4, in the future.
The company have already begun working with YouTube, allowing users to stream videos from the video social networking site directly to widescreen TV.
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Date Published: August 29, 2007
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