Green IT all bark and not much bite

Although nearly 70 per cent of UK businesses have no target to reduce their carbon footprint, over 90 per cent think that tackling the carbon footprint of IT systems is core to an overall green strategy, new research reveals.

Across the board the Green IT Awareness Survey reveals a story of businesses believing in the concept of greener IT but failing to translate that into action.
 
Instead, they are looking to suppliers and to the Government to carry the responsibility for bringing down carbon emissions.
 
Chris Hines, Director of Sustainability at The Eden Project, said: "IT has the potential to have huge benefits for sustainability, but if played wrong can accelerate its impact disastrously.
 
“All business can think smart about making IT work for them and the planet."
 
Seventy-nine per cent of respondents do not link power costs to hardware spend or IT budgets, despite the fact that a small server will now cost more to power during its lifecycle than it costs to purchase initially.
 
Indeed, over 95 per cent of surveyed companies do not know how efficient their IT systems are because they have no measurement.

The need to make IT sustainable

"What we are doing in IT today is not sustainable," commented Dan Sutherland, founder and acting chair of the Green Technology Initiative, who conducted the survey.
 
"Systems efficiency is the cheapest and easiest way of reducing the carbon footprint of the work you do and delivered properly it has the benefit of bringing down costs across the board.
 
"Whilst undoubtedly UK enterprises are willing to take action, many lack the incentive, knowledge and resources to make immediate changes."
 
The good news is that the message about turning off systems that are not in use is beginning to get through, but much more needs to be done.
 
Over 50 per cent of respondents had still not caught on and of those that had many had only begun the process.
 
The overwhelming majority of respondents are looking to vendors, hardware manufacturers and government to get them and the country on target to reduce CO2 emissions by 20 per cent before 2010.  
 
"Businesses are very aware of green issues but they are failing to translate that into effective action," said Sutherland.
 
"2010 is not far away and IT accounts for a significant amount of greenhouse emissions, so now is the time to take greater responsibility and tackle IT energy consumption.
 
"But business is clearly not getting the help and support it needs to take that responsibility. Both industry and the Government need to work together to help businesses make the changes they clearly want to make," Sutherland adds.
 
 

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