Licensed to thrill

Sony announces Blu-ray bonus for PS3 players.

Sony Europe has announced that it will reward the first 500,000 PS3 users who register on their PlayStation Network with a Blu-ray disc of the latest Bond movie, Casino Royale.
 
The blockbuster, featuring ‘new’ Bond Daniel Criag, has been the highest grossing ever, making more than US$560 million (£288 million) at the box office internationally.
 
The promotion will be used to highlight the multimedia and interactive capabilities of the PS3, the services offered by the PlayStation Network and to promote Sony’s own Blu-ray technology.
 
Named after the blue-violet laser used to read and write the disc, Blu-ray discs have substantially more data capability than traditional DVDs (25 GB as opposed to 4.7 GB).
 
The new format discs can also achieve ‘dual layering’, offering the capability of 50 GB. Many film studios have already released – or have announced the release – of 50 GB movie discs. 
 

The PlayStation Network was designed to rival Microsoft’s Xbox.

The format is similar to PDD (Professional Disc for DATA), a system available from Sony since 2004, but offers higher data transfer speeds. PDD was developed exclusively for business use in data storage and backup.
 
Blu-ray is currently in a format war with rival technology HD DVD (High Density DVD or High-Definition DVD).
 
The PlayStation Network was designed to rival Microsoft’s Xbox by offering users services such as video chat, messaging and game data upload and download.
 
PS3 owners will also be able to purchase content via a download service.

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