innish telecommunications company Nokia has announced the launch of its Ovi service that will allow users to download music, games and maps directly to their phone.
The service, which will be seen as direct competition to Apple’s established offering, will be more expensive but – Nokia claims – more accessible.
Ovi, which will launch in Europe in late 2007, has no definite plans for a US launch yet.
iTunes allow users to download songs to their computers, but Nokia will allow a ‘straight to mobile’ service.
Growing services from mobile phone giant
The Finnish company has already struck deals with the four largest music labels (Warner, Universal, EMI and Sony BMG) and some of the largest games companies.
"The services unit will, in terms of sales, be extremely small in the beginning. But that's really the future we see for Nokia, to be able to develop our business around offering services to people," commented Nokia spokesman Kari Tuutti.
According to Tuutti there are more than 900 million people globally with Nokia phones, but – to receive the service - these will have to be replaced with new models launching in the autumn.
Nokia is also hoping that rival handset manufacturers will use their Ovi software.
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Date Published: August 30, 2007
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