WOWD displays its results in real time by analysing new trends, the latest news and popular topics. Every time a user visits a page via the WOWD engine, it is automatically logged on the search engine’s result’s page.
It works similarly to Digg, where web users nominate pages for it, but the search engine votes for popular pages as it finds them.
WOWD does not use web crawlers or other conventional page ranking systems as used by other search engines, but instead relies on its users to be the web crawler and data storage centre to build its search index – the more users visit a page, the higher it is ranked in the search results.
Results are constantly updated and allow its users to see which sites are the most visited by others who have downloaded the free application.
Mark Drummond, CEO of Wowd Inc., told the crowd at the 2009 Web 2.0 Summit in San Francisco, where the search engine was launched, that since the advent of real-time applications such as Twitter and Facebook people are more interested in real-time, fresh information than in the sometimes dated results of traditional search engines, and WOWD aims to satisfy this growing preference.
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Date Published: October 27, 2009
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