Launched in 2008, eco:Drive is a free tool designed to help drivers understand how their driving style impacts on their level of fuel consumption.
The device runs via a USB stick which is plugged into the car’s dashboard. This stores detailed information about how the car is being driven, which can later be uploaded onto a computer for analysis and for tips on how to improve efficiency.
Commenting on the win, Luis Cilimingras, Head of the eco:Drive project at Fiat, said: “We are delighted with this recognition from a professional magazine such as Fleet World. eco:Drive is an innovative product that is proving very useful to both consumers and businesses, with the common goal of cutting costs and reducing emissions.
“Today real CO2 emissions are hard to measure – and things that are hard to measure are difficult to reduce. We are now working on a specific version of eco:Drive for B2B, which can monitor the CO2 emissions of a whole fleet and track progress on reduction, so we can give a tool to fleet managers and those responsible for CSR to make their job easier.”
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Date Published: May 22, 2009
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