A new campaign launched by the government aims to tackle the perception of science as being elitist and irrelevant.
Called the The Science [So What? So Everything] campaign, it aims to tackle the misconception that science isn’t important to everyday life.
Featuring the input of celebrities such as Hugh Fearnley-Wittingstall, David Attenborough and Bill Bryson the campaign aims to highlight the optimism people feel around the subject and to emphasise the part they can play.
Science Minister Lord Drayson said: "Britain is a world-leader in science, second only to the United States, with many of the most important scientific discoveries and inventions having been made here. Continued success in science is vital to our future - and yet there is still the perception among many of our people that science is too clever for them or elitist in some way.
"We must challenge myths like these if we are to build a prosperous, science-literate society, able to tackle the difficult issues that modern science presents and work them through to create the jobs and growth of the future.
"Science is going to be an important tool for getting us out of this downturn. We all need to be aware of the impact of science on our lives. We also need more trained scientists and engineers to help build the Britain of the future in key areas such as earth and life sciences," he concluded.
To find out more, visit The Science [So What? So Everything] website.
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Date Published: January 30, 2009
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